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January 2, 2008
By: TOM BRANNA
Editor
The Benchmarking Company’s newly-released Pink Report, The Age of Naturals, which surveyed more than 1,800 women across the U.S. who regularly buy beauty products, uncovers the attitudes, fears and aspirations of two specific groups of women: those who regularly buy natural/organic beauty products, and those that buy traditionally-made beauty products. According to the study, 82% of natural/organic beauty buyers want to look beautiful, yet natural, compared to 64% of their traditional buyin...
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